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I don't think they made those products better," said Wilson. Now, granted, by then I was off Diablo," he said.Īfter its release, Diablo Immortal was criticised for its monetisation, with some players paying extortionate amounts in-game.Īctivision had a "big effect on all those business models and in my opinion, a lot of the higher-up people who left did because they got frustrated with all of that. They wanted a free-to-play Diablo really badly, and I didn't. "They were talking about Immortal, but it hadn't actually started, that was all Activision Blizzard. Diablo 3 wasn't affected too much because we were very solidly a premium boxed model," said Wilson.ĭiablo Immortal, the free-to-play mobile game released in June this year, was much-discussed internally before Wilson left in 2016. "They were just crushed in meetings with Activision where they were always talking about the bottom line, how to pull more out of that. Those newer products included the embattled MOBA Heroes of the Storm. the products that were newer, the products that were making money, had enormous amounts of pressure on them." "Later on, as business models progressed for products, it became more and more. Early on, it felt like nothing," said Wilson. "Activision's effect on Blizzard was like a frog in a boiling pot of water. Jay Wilson, who no longer works for Blizzard, spoke at a Diablo retrospective panel discussion at the Portland Retro Gaming Expo on 15th October, alongside producer Matt Householder and sound designer Matt Uelmen (spotted by TheGamer).Īn audience member asked Wilson about the impact of Activision's 2008 Blizzard buyout.Įurogamer Newscast: Will Konami succeed bringing Silent Hill back from the dead? Activision's takeover of Blizzard was "like a frog in a boiling pot of water", Diablo 3's former lead designer has said.
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